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Boere Biltong
Project Type
BRANDING DESIGN
Logo, Business Card, Signage, Website, Social Media Posts, Packaging & Product Photography
Location
Bahrain
Boere Biltong, an artisanal cured meat supplier in Bahrain, is owned and operated by JC.
JC wanted a mix of the traditional and modern brought through in his branding. He had only one request with this project, that the main icon for his logo is a Nguni skull, an icon which is close to his heart.
We decided to go for a fresh look, with a rustic feel for his product photography. Incorporating a human element like his hands to make the photos more personal.
The main focus of Boere Biltong’s new branding was to showcase a warm, personal experience, as if customers were buying their favourite snacks from a friend.
The new branding struck a chord with the audience, resulting in remarkable sales growth and paving the way for the opening of a physical store in Saar, Bahrain, in August 2021.
